Web Feed Eliminates Manual Entry of Unit Information into Dealer Websites.

SALT LAKE CITY, UT April 14, 2010 – ADP Lightspeed, a premier provider of Dealer Management Systems (DMS), today announced its new automatic unit inventory web feed. Unit information inside the LightspeedEVO DMS can be fed to dealership websites eliminating double entry and improving customer web experience. The flexible data feed allows any website provider to map to the information.

Websites have become business requirements with the majority of customers visiting a dealer’s website before visiting physical stores. More consumers are looking to the web to research products, check locations, contact dealers and make purchases. Consumers rely on dealer websites to have up-to-date and reliable information on their site.

“Dealers can’t let information on their websites get stale,” comments Chris Hauck, Product Manager for ADP Lightspeed. “Yet most dealers lack the resources to dedicate someone to update inventory information from their DMS to their website. This data feed allows them to do the updates automatically, saving time and giving dealers the ability to capitalize on internet opportunities.”

This innovative web tool gives dealers the ability to integrate unit information, stocking levels and a full list of features found inside the DMS. ADP Lightspeed’s dealer management system will push inventory information from the dealer’s database directly to a FTP site on nightly basis. The information then updates inventory information to the web automatically. The information will display in the dealer’s customized web layout.

ADP Lightspeed
ADP Lightspeed, based in Salt Lake City Utah, is a part of ADP Dealer Services, which provides integrated computing solutions to over 25,000 auto, truck, motorcycle, Powersports, and recreational vehicle dealers throughout the United States, Canada and Europe. ADP, with approximately $8 billion in revenues and 550,000 clients, is one of the largest providers of a broad range of premier mission–critical, cost effective transaction processing and information-based business solutions in selected markets on a global basis.